New home with a community presence

02 October 2019
New home with a community presence

One of Plymouth’s most recognisable home moving specialists has made the move to a new home of its own – as it reinforces its commitment to maintaining a strong community presence. The team from Lawson Estate Agents City Branch has taken up residence in a new office at the heart of one of Plymouth’s most popular residential areas, Peverell.

Located at the Hyde Park Road shopping area, the office also puts the agency at the centre of one of its key sales areas. It also gets the team even closer to the local community, in particular Hyde Park School, which is right next door to the office and a focal point for Peverell residents. Community engagement is a key ethos of the Lawson brand and the business already enjoys strong ties to the North Plymouth area, through its branch located at Woolwell. Chris Mervyn, Marketing Director at Lawson said the move for the Plymouth City Office team represented the next exciting phase in the evolution of estate agency… only better. He stressed that senior management took a lot of time considering various locations across the city, with key considerations being maintaining strong community links and ease of access. “It was also vitally important to the management team that we didn’t move too far away from the Peverell, Mutley, Hartley and Mannamead areas.

“Both new and old customers have always associated our brand with this district, and we were very mindful that we didn’t want that to change,” said Chris. “Sadly, it had become all too apparent that people are just not using Mutley Plain in sufficient volume, with footfall clearly in decline. In contrast, our research showed that Hyde Park was a very vibrant area, with a strong sense of community identity and spirit. “You can genuinely feel there is bit of buzz about the place and we knew we wanted to be a part of what is clearly a success story. It was the most obvious location too, given the strong commitment to our local community and the in-depth local knowledge our team has always brought to the business. The importance of community engagement to Lawson Estate Agents was there for all to see – before any of the staff had even moved into the new offices. State of the art touch screens were installed into the windows so customers could start to interact with the business. Designed to be used 24/7, the screens show all the latest property listings. Chris said the plan is to enable charities and schools to post news and events to the screens too and also support trusted local businesses through partnering in promotional activities.

“We are particularly excited about the new screen technology as it is a major advancement in the way we connect with our customers,” said Chris. “The local community is as much a part of the Lawson family as our clients and we thought this was a great way to cement that bond” said Chris. As well as covering the Plymouth area, the agency also helps buyers and sellers in the popular commuter areas of South East Cornwall to the West and Ivybridge to the East.

Managing Director Darren Lawson is delighted with the move too and is looking forward to welcoming customers old and new to its new, state of the art HQ.

“As a family owned business firmly rooted in this great city, we have always been very committed to community engagement and supporting key local events and initiatives,” said Darren. “We are in an age where the digital world continues to impact on our daily lives and the property industry is not immune to the effects of these technological changes, both good and bad.”

“There will be many challenges ahead for the business I am sure, but in facing down those challenges we are not prepared to comprise on our core principles of professionalism and the highest standards of customer service.” “Part of that means having a physical presence. We know how important having somewhere to call home is to our customers and it is the same for us too.”

“There is still a place for the traditional estate agency, with local offices and staff with in-depth local knowledge – and I hope that never changes.”