Lawson is now the focus, as Chris steps down from key, property industry role. Well known Plymouth estate agent Chris Mervyn has stepped down as Westcountry Regional Executive and advisory board member with NAEA Propertymark, after three successful years in the key role.
NAEA Propertymark is the UK’s leading professional body for estate agency personnel; representing members who practice from over 12,000 offices in all aspects of property services across the UK. Chris said he had reached the point where he felt that he had contributed all he could in its current advisory board capacity to the important agenda of the organisation, which is regarded as setting the benchmark for excellence in estate agency.
He now wants to focus on driving forward the Lawson Estate Agent brand, following its highly successful transition to the new name and identity from Mansbridge Balment Plymouth in January this year. “At the start of this journey, I pledged to do all that I could to champion estate agents in our region at a national level and to try to encourage more of them to recognise the importance of NAEA Propertymark’s licensing process,” said Chris. “I have thoroughly enjoyed being a part of what is a very important organisation. What is particularly gratifying is that we are now much closer to proper Government regulation of our industry, which was still a very thorny issue when I started in the role. “It is to the credit of NAEA Propertymark’s dedication that the powers that be are finally listening to our concerns and these are indeed exciting times for our industry.” “But they are also exciting times for the Lawson brand, which continues to go from strength to strength. I don’t want to lose that impetus, so that means really focusing on how we further build on the solid foundations we have established for the new brand – and take it to the next level.”
Lawson has a real affinity with NAEA Propertymark and is one of the few estate agents in Plymouth fully licensed by the organisation. “We believe that every property seller needs to know that there is a solid, minimum standard of professionalism and expertise when choosing an estate agent” said Chris, “We have always been a firm believer of ‘you get what you pay for’ and our own business is built on a cornerstone of Trust through aiming to achieve the very highest levels of expertise and professionalism”. In January this year, a ninth member of staff at the agency achieved membership of NAEA Propertymark, after completing its exacting qualification process.
The number of NAEA qualified staff at Lawson, was praised by immediate past NAEA Propertymark President Mark Bentley, when he visited Plymouth in March, describing it as an ‘outstanding achievement’. Whilst being guest of honour at the firms quarterly sales meeting, he told senior management and staff: “It’s something you should be very proud of. At a lot of firms, the branch manager or the directors will be qualified, but not many staff, and certainly not in the numbers you have.”
“A company’s Director or Manager may well have initials after their name, but often the first person your buyer will meet out on a viewing, on the phone or in the office will be a negotiator” said Chris
“More than often with other companies, these key members of staff haven’t received the right training about the role or the industry to be able to give the very best advice. At Lawson we like to make sure that first impressions count, leaving a lasting impression of why we are the agent of choice for so many in Plymouth and surrounds.”